The Other Side.
In this rebrand, we were challenged with merging an exlcusive, high-end premium culture with a secretive, underground elite type feel.
Primarily inspired by Netflix hit series ‘Stranger Things’, our warm, neon gradient wave symbolizes the alternative reality of life that no one can see, but is always there.
Celebrities and icons are portrayed by social media, TV and magazines in the public eye. But privately, their world looks completely different.
That’s what Secretly, is all about.